DFS Circle

DFS CIRCLE is a loyalty program with an array of exclusive privileges, rewards and benefits available all across the world.​
​Our global program provides a world of earning and redemption opportunities with both DFS and our partners.​ Learn more

As a valued member, you can earn and redeem around the world with DFS and DFS partners. Fast track your way through our member tiers and earn up to 4% of all your eligible spending with us. A luxury concierge at your fingertips, our all-new DFS CIRCLE app is your guide to the world of luxury. Discover unique experiences, new products and exclusive offers – all personalized to your lifestyle, preferences and tastes.

Enter DFS CIRCLE today, and indulge in a world of rewards centered around you.

You can either sign up by (1) downloading our DFS CIRCLE app; (2) accessing our WeChat Mini Program ; (3) accessing DFS.com website ; (4) scanning the in-store QR code and following the steps to complete the enrollment. *Terms & Conditions apply.

Qualifying Spend is the amount spent by the member that qualifies them to upgrade to a certain tier. These can be converted into Tier Points, which are earned from purchases made at participating stores and are based on local currency spent converted using a pre-defined DFS local currency conversion rate for tier movement.

Local Currency > Qualifying Spend amount to earn 1 Tier Point

• USD / EUROS > 1
• AUD / NZD / SGD > 2
• AED > 4
• HKD / MOP / CNY > 10
• JPY > 100

Once you have accumulated a minimum of 2,000 points, you may use these points towards a wide selection of products at participating DFS Group stores and brands by presenting your membership QR code. The local value redeemable with 2,000 DFS CIRCLE points (min.) is listed in the table below:

• USD / EUROS > 20
• AUD / NZD / SGD > 40
• AED > 80
• HKD / MOP / CNY > 200
• JPY > 2,000

You may use your membership card to earn points at select DFS Group stores. Do not forget to present your card each time you make a purchase at participating locations and brands. You can always access your membership QR code via DFS CIRCLE app, Wechat Mini Program or member portal at DFS.com website.

You can either (1) visit our store concierge; (2) download the DFS CIRCLE app; (3) access the new member portal on DFS.com website ; (4) visit WeChat Mini Program, then follow the steps to complete account creation. You can always login to check your membership account information.

Please approach any member of our staff or one of our Client Services representatives in-store. You may also access the DFS CIRCLE app; online member portal (both DFS.com website or WeChat Mini Program) or email us at DFSCIRCLE@dfs.com to update your personal information. To protect the personal data of all our members, we will ask you to present proof of identity.

Membership, points and Qualifying Spend are non-transferrable.

No, printed copies or photos of the DFS CIRCLE membership card are not accepted. The membership QR code is only accessible from your DFS CIRCLE app, WeChat Mini Program or online member portal at DFS.com. The code validity will be refreshed every 60 seconds.

All brands available in store participate in the programme, except:

• Bottega Veneta
• Cartier
• Champagnes & Spiritueux
• Chanel mode
• Christian Dior Couture
• Gucci
• Louis Vuitton
• Saint Laurent
• Van Cleef & Arpels

DFS has always operated with a Reasonable Use Guideline for its customers, and these guidelines are regularly updated depending on stock allocation and other factors. Recently we have started to enforce the Reasonable Use Guidelines more stringently due to mass buying of some product items, causing them to sell out more quickly than they can be replenished. The Reasonable Use Guidelines was last updated in early 2019.

You can approach one of our sales associates in the stores for more information.

Your sales associate will tell you that you have exceeded the guidelines and you will not be able to purchase additional products.

As of April 1st, 2026, Samaritaine will cease its participation in the DFS CIRCLE program and launch its own loyalty program: Samaritaine Circle.

Specifically, unless you request otherwise before March 9th, 2026, the service provider for the Department Store’s loyalty program will transfer from DFS to Samaritaine. This transfer includes the assignment of rights and obligations related to the program in conformance with its terms and conditions (Art. 11).

Your personal information will continue to be used solely within the framework authorized by law or your prior consent. Samaritaine agrees to comply with applicable regulations.

You can continue to benefit from your privileges and use the DFS CIRCLE program up to and including March 9th, 2026. On that date, our point and status tier counters will shut down in order to allow for the transition.

Your DFS CIRCLE status tier acquired on March 9th, 2026, will be retained during the launch of the Samaritaine Circle program on April 1st, 2026.

With regard to your points balance, our counters will shut down next March 9th. If on that date your balance is equal to or greater than 2,000 points, it will be converted to a gift card valid for 12 months from the date of issue. If your balance is less than 2,000 points, it will be included in your future Samaritaine Circle account.

It means that your loyalty account will not be transferred from DFS to Samaritaine. You can continue to benefit from your privileges and use the DFS CIRCLE program up to and including March 9th, 2026. Starting from March 10th, 2026 you will not be able to acquire new points at Samaritaine or use your existing points at Samaritaine. All other DFS stores will remain eligible for your DFS CIRCLE privileges.

To enroll in the Samaritaine Circle program, all you will have to do is open an account with one of our sales advisors or at the Concierge desk when you visit Samaritaine, from April 1st, 2026. To receive news at the time of the launch, you can already subscribe to the Samaritaine newsletter. To learn more, click here.