CREZUS: the brand was launched in 2010 by Alison Briquet, a graduate in fashion and marketing. Alison sharpened her creative spirit at Boucheron whilst developing new aesthetics. Amused by the idea of baptizing her brand with a king’s name whose reputation for opulent wealth is age old (Crésus), she took possession of it by taking a different spelling. The fabrication is realized in a small Parisian workshop, in the heart of Saint-Germain-des-Prés, yielding “100% Made in France” jewelry. The jewels focus on the generosity of shapes and volumes, the pieces stand out rich and audacious while preserving the lightness of fantasy jewelry. The choice of crystals as the connecting theme imposes itself.
