Hoka was born in the French Alps in 2009, when two outdoor adventurers, Jean-Luc Diard and Nico Mermoud, set out to design a running shoe that would help them fly up and down the region’s mountains. Propelling athletes farther and faster. Inspired by the oversize technology behind fat powder skis and mountain bike tires, the two created the now-iconic HOKA Mafate. Boasting an oversized outsole made of ultra-lightweight foam, the shoe’s revolutionary maximalist look launched a brand that continues to inspire the world through game-changing innovation and design.
