Since it was founded in 2002 by Youngmi Woo, also known as Madame Woo, men’s ready-to-wear label Wooyoungmi has firmly established itself as a key player in Paris Fashion Week. It embodies a unique aesthetic, combining elegance and innovation, and remains a benchmark in the field. This Korean label brilliantly combines tradition and the avant-garde, offering a contemporary men’s wardrobe that skilfully blends sportswear elements with artistic and architectural inspirations. It captivates style lovers around the world with its constant exploration of creative frontiers.
