At ANNI LU we believe that jewelry should be fun, playful and not taken too seriously. Our jewelry is delicate, colorful and easy to mix and match. We hope to make you dream of the ocean waves and travels to distant beaches when wearing your favourite Anni Lu piece. ANNI LU was founded in Copenhagen, Denmark in 2013 by creative director and designer Helle Vestergaard Poulsen. The name ANNI LU is a combination of the two persons inspiring Helle the most; Her late mother Anni and her daughter Luella.
