From 3 July to 26 August 2026, Samaritaine is launching ‘Brésil Samaritaine – Bold Summer Edition’, a space dedicated to Brazil, a country brimming with creativity, energy and daring!
The department store, a true Parisian destination, is thus showcasing contemporary Brazilian culture and art in a setting inspired by Brazilian modernism from the 1940s to the 1960s.
On the one hand, an artistic curation, entrusted to Pat Monteiro Leclercq – founder and creative director of Bref Design Art – brings together local artists and designers such as Fernanda Froes, Maritza Caneca, Lilian Malta, Pedro Yossef, Jay Boggo and Maximiliano x Papelaria.
On the other hand, Brazilian fashion, beauty and lifestyle are also represented by iconic brands such as Lapima, La Sirene, FARM Rio, Água de Coco, Glorinha Paranaguá, Venera, Viv Beauty, Manolita, Missinclof and Vehr, with the support of Dayana de Moraes Bandini, founder of Onélia Agency.
Blending a range of themes, this pop-up presents itself as a sensory gallery within an iconic setting that epitomises the French art of living, showcasing the most promising skillsand talents from the contemporary Brazilian creative scene.
Offering a fresh perspective, Samaritaine has collaborated with Lucio Fonseca, founder of LF Office Paris and a Brazilian creative director, as well as Jessica Castelari and Atelier Glam, on the immersive exhibition design.
Over the course of these two months, gatherings, cocktail parties, VIP experiences and other events dedicated to fashion, design and influence will bring the Samaritaine’s central Atrium and the Appartement to life.
A summer at Samaritaine dedicated to Brazil and cultural exchange.
