The brand presents its Grenoble range – at the cutting edge of technology and trends – in an immersive space that blends the authenticity of wood with the sophistication of metal. Moncler‘s iconic pieces have been reinvented collection after collection since the brand’s creation in 1952. Its hallmark? A keen sense of innovation and elegance. This season, the brand returns to La Samaritaine, in a pop-up designed as a refined dialogue between materials.
An immersive Moncler pop-up at Samaritaine
To showcase its Grenoble range – down jackets and coats designed to withstand all temperatures – Moncler has created an immersive space. The wood panelling is combined with a sophisticated metallic finish, creating an almost industrial look that contrasts with the warmth of the wooden furniture.
At Samaritaine, the Moncler pop-up showcases this winter’s collection in a contemporary setting, where every element contributes to a sensory experience.
