Say goodbye to dull weather! Samaritaine is bringing out its paint pots to celebrate the return of sunny days, setting a joyful and radiant tone throughout the department store.
Yellow is in the spotlight more than ever! The iconic Samaritaine hue, featured from the facade to the mural on the 5th floor since it was founded, infuses the inside and outside spaces with energy.
With a sweep of the paintbrush, the brands channel the vitality of this sunny hue, painting a boundless imaginary landscape.
Start with a dive into a colorful olfactory experience with the fragrance houses BORNTOSTANDOUT® and Fugazzi! Then take a beauty break with a comforting and vibrant beverage by 48 Collagen Café.
La Grande Épicerie du Bon Marché Rive Gauche arrives at Samaritaine! Alongside part of la Boutique de Loulou range, a whole gallery of exceptional products can be found on the ground floor of the store.
Through our events, color turns into a playground for showcasing individuality! Color is also a source of inspiration and means of expression.
This season, join in this transformation of Paris thanks to our interactive window displays featuring projections of colorful shadows and capture your shopping experience in our vibrant photobooth! Finally, participate in color theory workshops organized by our experts to discover your ideal shade, along with accessories to highlight your style.
The artist Itzko exhibits a palette of emotions! Itzko got her start drawing “Bidules” on walls or objects found on the street, transforming them into works of art. She’s now sharing her Doodle Art technique at the department store. Bright and bursting with energy!
Multicolor, color block, or monochrome: Samaritaine’s selection is repainting the season in fresh, feel-good shades. Caution, wet paint!
