DFS Circle

DFS CIRCLE is a loyalty program with an array of exclusive privileges, rewards and benefits available all across the world.​
​Our global program provides a world of earning and redemption opportunities with both DFS and our partners.​ Learn more

As a valued member, you can earn and redeem around the world with DFS and DFS partners. Fast track your way through our member tiers and earn up to 4% of all your eligible spending with us. A luxury concierge at your fingertips, our all-new DFS CIRCLE app is your guide to the world of luxury. Discover unique experiences, new products and exclusive offers – all personalized to your lifestyle, preferences and tastes.

Enter DFS CIRCLE today, and indulge in a world of rewards centered around you.

You can either sign up by (1) downloading our DFS CIRCLE app; (2) accessing our WeChat Mini Program ; (3) accessing DFS.com website ; (4) scanning the in-store QR code and following the steps to complete the enrollment. *Terms & Conditions apply.

Qualifying Spend is the amount spent by the member that qualifies them to upgrade to a certain tier. These can be converted into Tier Points, which are earned from purchases made at participating stores and are based on local currency spent converted using a pre-defined DFS local currency conversion rate for tier movement.

Local Currency > Qualifying Spend amount to earn 1 Tier Point

• USD / EUROS > 1
• AUD / NZD / SGD > 2
• AED > 4
• HKD / MOP / CNY > 10
• JPY > 100

Once you have accumulated a minimum of 2,000 points, you may use these points towards a wide selection of products at participating DFS Group stores and brands by presenting your membership QR code. The local value redeemable with 2,000 DFS CIRCLE points (min.) is listed in the table below:

• USD / EUROS > 20
• AUD / NZD / SGD > 40
• AED > 80
• HKD / MOP / CNY > 200
• JPY > 2,000

You may use your membership card to earn points at select DFS Group stores. Do not forget to present your card each time you make a purchase at participating locations and brands. You can always access your membership QR code via DFS CIRCLE app, Wechat Mini Program or member portal at DFS.com website.

You can either (1) visit our store concierge; (2) download the DFS CIRCLE app; (3) access the new member portal on DFS.com website ; (4) visit WeChat Mini Program, then follow the steps to complete account creation. You can always login to check your membership account information.

Please approach any member of our staff or one of our Client Services representatives in-store. You may also access the DFS CIRCLE app; online member portal (both DFS.com website or WeChat Mini Program) or email us at DFSCIRCLE@dfs.com to update your personal information. To protect the personal data of all our members, we will ask you to present proof of identity.

Membership, points and Qualifying Spend are non-transferrable.

No, printed copies or photos of the DFS CIRCLE membership card are not accepted. The membership QR code is only accessible from your DFS CIRCLE app, WeChat Mini Program or online member portal at DFS.com. The code validity will be refreshed every 60 seconds.

All brands available in store participate in the programme, except:

• Bottega Veneta
• Cartier
• Champagnes & Spiritueux
• Chanel mode
• Christian Dior Couture
• Gucci
• Louis Vuitton
• Saint Laurent
• Van Cleef & Arpels

DFS has always operated with a Reasonable Use Guideline for its customers, and these guidelines are regularly updated depending on stock allocation and other factors. Recently we have started to enforce the Reasonable Use Guidelines more stringently due to mass buying of some product items, causing them to sell out more quickly than they can be replenished. The Reasonable Use Guidelines was last updated in early 2019.

You can approach one of our sales associates in the stores for more information.

Your sales associate will tell you that you have exceeded the guidelines and you will not be able to purchase additional products.