The brand is settling in at Samaritaine for several months with an evolving pop-up space. Founded in 1952, Moncler first made its mark as a specialist in technical and mountain wear, quickly gaining recognition for its jackets and down coats designed to withstand any temperature and adventure.
Now iconic, Moncler continues to reinvent its signature pieces each season, driven by a passion for innovation and development. At Samaritaine, the brand unveils its collection in a space as bold and distinctive as its DNA.
Spanning 128 square meters, the pop-up offers a contemporary reinterpretation of Moncler’s architectural identity. The layout unfolds along four key pathways, drawing visitors into a luminous, refined setting where metal, glass, and light structure the journey.
Every detail is thoughtfully arranged to craft a new spatial narrative that reimagines Moncler’s iconic heritage through a modern, immersive lens.
